Beyond Forever is available in a flacon of the same form as the Beyond edition, whose glass is decorated with a frost effect. Echoing the drive and achievement that inspired the scent, the bottle is embossed with a remarkable, graphic pattern of ascending squares and dark grey lettering. The sleek, satin silver folding box complements this very masculine and elegant design. The assortment of the collection includes: Beyond Forever 40ml and 60ml EDT, after shave lotion 60ml, shower gel, body lotion and spray deodorant.

Working hard to achieve your dreams is something anyone can relate to” explains David. “I’m really passionate about everything I do and I make sure I always have a new ambition which I am striving to achieve. I think it is important to love what you do and stay focused on your goals.”