The toy's premise is to get children to 'fix' a doll's smudged makeup and get them ready for the day with quotes included in the packaging exclaiming: 'Nuh-uh, I can't be seen like this' and 'My cutie buns are botched and my make-up is a flop'.

A lot of parents complained that the makeover theme was damaging to kids--that there should be no concept of "failed" hair or makeup, and that these dolls emphasize makeup and beauty too much. Also, the surprise factor of how each doll had three makeup styles you could find was more ominous than exciting for me because I feared that I would get a style I didn't like.

I immediately went and looked up pictures of all of them, much like I did with Rainbox High, and I can't not laugh at the girls with their shoes stuck in their hair. Add a touch of sparkle with the included Twist In Hair Gem Accessories and complete your look with one of two exclusive outfits!

Quick, the SlayItDj doll from Fail Fix needs the help of a true fashionista to help reverse the effects of a bad makeover.

I never saw any of the FailFix commercials, so I can't speak to those, but I actually feel like, if anything, the outlandish hair and goofy faces take some of the pressure off the idea of a flawless appearance. It took a LOT of brushing to get all the stiff gel out, but it was very satisfying and now that her hair is brushed out, she looks fabulous and photo-ready. Moose Toys was cited by the Children's Advertising Review Unit (CARU) for their messaging, and eventually discontinued this line because of the backlash. Complete her hair transformation and be a Hair Hero by using the Hair Curler Tools included in pack.